90% of my time lately has been spent on PPC and Google Analytics. So I’ve discovered some useful blogs and thought I should spread the word:
Top PPC Blogs
Jeff Hudson’s PPC Book - Funny writing, good insight
Gordon Choi’s PPC Blog - Solid advice
Clix marketing blog - another good’un
PPC Hero - More basic, but good
Analytics Blogs:
ROI […]
For the Adwords content network, too many keywords can be a very bad thing. My early and unsuccessful content groups had as many relevant keywords as I could cram in there. Why not? It’s not always worth it to set up a separate ad group for closely-related kws. And it seemed […]
The benefits of Microsoft buying Yahoo sound good in theory - reduced costs, bigger advertiser base, etc. But this deal isn’t likely to be good for Microsoft’s shareholders (stock dropped 6% today). It’s more likely to benefit Google.
I’m still confident that Google’s going to wipe the floor with Microsoft/Yahoo. And the beatdown […]
Claiming that Facebook is valued at $15 billion makes a great headline, and further feeds the incessant chatter about the Web 2.0 Bubble. But, like many intriguing headlines, it’s largely bullshit. MSFT didn’t pay $240 million for JUST a 1.6% stake of Facebook. They paid $240 million for the exclusive advertising opportunities […]
This one grabbed my attention in Gmail today:
We are woot.com
Our tiny profit is lost
Haiku ads don’t work.
www.woot.com
I like this ad - it’s quirky, geeky, & intriguing. Lately I’ve been studying the art of writing good headlines & sales copy. One of the things I’ve learned is that it’s incredibly important to entertain readers. […]
Here’s the situation: I put together a new ad campaign for my custom-search engine (CSE), Healthfind.com. I was looking to low-ball some keywords like “medical search engine” and “health search engine”.
I was surprised when Adwords showed min bids of $.50 for all ad groups. This CSE is more of a fun side project than […]
A few weeks ago I set up a test in Adwords to figure out how Display URLs affect click-through-rates (CTR). All ads were identical, except for the display URLs.
#1 - www.displayurl1.com - CTR 2.08%
#2 - displayurl2.com/KeyWord - CTR 2.36%
So after 30k impressions, #2 had a CTR that was 12% higher. It seems […]
I’ve always been curious about which type of capitalization structure is optimal for PPC ads. So I ran an A/B split test, using the following two formats:
Capitalize All 1st Letters In Headline
Buy this amazing product
It will rock your world.
Capitalize All 1st Letters in Headline
Buy This Amazing Product
It Will Rock Your World
The first example […]
Found a neat tip for getting more data from your Google PPC campaigns by Markus Allen in a thread over at DP Forums. Attaching a dynamic string like this to your destination URL will provide some really useful data in your server logs (excuse the line breaks, having some wordpress issues… damn you […]