Offering free widgets to webmasters is hands down one of the most effective link-building strategies. It’s a win-win situation: Sites that use the widget get a useful tool with no development cost, and the widget-builder gets links & traffic to their site. Here are my top five link-generating widgets:
#1 - StatCounter.com is […]
Here’s the situation: I put together a new ad campaign for my custom-search engine (CSE), Healthfind.com. I was looking to low-ball some keywords like “medical search engine” and “health search engine”.
I was surprised when Adwords showed min bids of $.50 for all ad groups. This CSE is more of a fun side project than […]
A few weeks ago I set up a test in Adwords to figure out how Display URLs affect click-through-rates (CTR). All ads were identical, except for the display URLs.
#1 - www.displayurl1.com - CTR 2.08%
#2 - displayurl2.com/KeyWord - CTR 2.36%
So after 30k impressions, #2 had a CTR that was 12% higher. It seems […]
I’ve always been curious about which type of capitalization structure is optimal for PPC ads. So I ran an A/B split test, using the following two formats:
Capitalize All 1st Letters In Headline
Buy this amazing product
It will rock your world.
Capitalize All 1st Letters in Headline
Buy This Amazing Product
It Will Rock Your World
The first example […]